01 · what we make

What we make.

What each one includes, what it costs you in time, and where we stop. The last part is the one most agencies leave out.

02 · the work

The five services

Referral one-pagers and presentations

The single sheet a specialist leaves behind at a referring practice: what you treat, who to send you, how to reach you and what happens after the referral. Written to be read in the twenty seconds it gets, printed properly and supplied as a PDF your team can email the same afternoon. Where a longer meeting calls for it, we build the presentation from the same material: lunch and learns, service line overviews, and the slides a liaison takes into a referring practice.

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What it buys you

Something to leave behind

LinkedIn for the practice and its clinicians

The practice page and the profiles of the clinicians in it, which is where a referring physician actually looks you up. Written, designed and set up, with a posting rhythm your team can hold without hiring anyone to hold it.

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What it buys you

Being found when checked

Patient-facing collateral

Intake and consent sheets, pre-op and post-op instructions, service menus, pricing sheets, waiting room and signage. The documents patients actually read, written so they are understood the first time and your front desk answers the same question less often.

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What it buys you

Fewer repeat questions

Brand and templates

Identity, palette, type and the templates behind them: letterhead, slides, social frames, appointment cards. Built so the front desk can fill one in on a Tuesday without calling an agency and without the brand quietly falling apart.

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What it buys you

Consistency without a gatekeeper

Websites

We write the site, plan the pages and art-direct the design. The group's engineering arm builds it, because a site that handles booking or intake is software rather than a brochure. You get writers who know healthcare and engineers who build the parts that have to work.

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What it buys you

Engineers, not a template

03 · boundaries

Where we stop

Said plainly, so nobody wastes a consultation.

We do not write medical claims

We will not put an outcome rate, a success percentage or a comparative claim on your material unless you can evidence it and your compliance people have signed it off. This is the line agencies cross most often in healthcare, and it is your licence at risk rather than theirs.

We do not run ads on a percentage

Paid media billed as a share of spend rewards the agency for spending more of your money. If you need paid search we will say so, scope it as work, and tell you honestly that there are specialists who do it better than we would.

We do not build the websites ourselves

We write them, plan them and art-direct them. The group's engineering arm builds them, because a healthcare site that touches intake or booking is software rather than a brochure, and it should be built by people who do software.

We do not sell retainers by default

Most of this work is a project with an end. Where an ongoing rhythm genuinely helps, usually LinkedIn posting, we will propose it and say what it produces. Everything else is bought once.

04 · next

Bring what you hand people now.

Even if it is a Word document from 2019 and a business card. That is a normal starting point and it tells us more than a brief would.

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05 · contact

Book a consult

Tell us what you make today and what you wish you could hand somebody.

Enquiries

hello@themarketingsurgeon.com
+1 484 239 3659
+971 50 824 0070

United States

Spring City, PA 19475
United States

Group office

Meydan Free Zone
Dubai, United Arab Emirates

First reply

One working day, from a person who has read it.