Marketing for medical practices
Referral one-pagers, LinkedIn, patient collateral and the templates your front desk can actually use. We look at what you have, tell you what is worth fixing, and make only that.
Diagnose · Cut · Operate
Written for healthcare
Print and digital supplied
Templates your team can use
No long contracts
01 · what we make
A practice that hands a referring physician a clear sheet beats one running advertisements at strangers. We would rather sell you the sheet.
01
The single sheet a specialist leaves behind at a referring practice. What you treat, who to send you, how to reach you and what happens after the referral. Written to be read in the twenty seconds it gets, printed properly and supplied as a PDF your team can email the same afternoon.
Ask about thisWhat it buys you
Something to leave behind
02
The practice page and the profiles of the clinicians in it, which is where a referring physician actually looks you up. Written, designed and set up, with a posting rhythm your team can hold without hiring anyone to hold it.
Ask about thisWhat it buys you
Being found when checked
03
Intake and consent sheets, pre-op and post-op instructions, service menus, pricing sheets, waiting room and signage. The documents patients actually read, written so they are understood the first time and your front desk answers the same question less often.
Ask about thisWhat it buys you
Fewer repeat questions
04
Identity, palette, type and the templates behind them: letterhead, slides, social frames, appointment cards. Built so the front desk can fill one in on a Tuesday without calling an agency and without the brand quietly falling apart.
Ask about thisWhat it buys you
Consistency without a gatekeeper
05
A short video for one condition or one procedure, answering it the way a patient asks it: what this is, what the treatment involves, what the week after looks like. Generated rather than filmed, so an explainer for something like genicular artery embolisation costs a brief and your review instead of a shoot day and a crew. They sit beside the condition page on your site, play in the waiting room, and give social something worth posting on the days it earns its place.
Ask about thisWhat it buys you
An explainer per condition
06
We write the site, plan the pages and art-direct the design. The group's engineering arm builds it, because a site that touches booking or intake is software rather than a brochure. You get writers who know healthcare and engineers who know what happens when a form fails at two in the morning.
Ask about thisWhat it buys you
Engineers, not a template
02 · who it is for
The single question that decides your whole collateral set. Specialists are chosen by other physicians. Dentists and med spas are chosen by patients. Almost nothing about the two should look the same.
If your patients are referred to you, your audience is perhaps forty physicians and their schedulers. They need to know what you treat, who to send, and that the referral will be handled. That is a one-pager, a LinkedIn profile and a letter, not a campaign.
If your patients choose you, your audience is thousands of people comparing you to three others on a phone. They need photographs, prices, reviews and a site that loads. That is a different job with a different budget.
Most agencies sell the second to practices that needed the first, because the second bills monthly.
03 · how it works
The consultation costs nothing and the diagnosis is written down. You can stop after either one and keep what we gave you.
01
A call, no charge. What you hand people now, what you wish you could, and who you are actually trying to reach. We look at what exists before suggesting anything, because most practices have more usable material than they think.
02
A written assessment. What is working, what is not, and the two or three things worth fixing first. Written down and sent to you, including the parts where our honest answer is that you do not need us for it.
03
The work, in agreed stages. We write, design and produce. You see it at draft, not only at the end, and changes are part of the process rather than an argument about scope.
04
Thirty days later. Did the one-pager get handed out. Did the referrals move. Did the front desk actually use the template. If something is not working we fix it, and if it cannot work we say so.
04 · the group
The Marketing Surgeon is a Seen Group brand. What that buys you is not a longer service list. It is that when a job needs engineers rather than a writer and a designer, it goes to the group’s engineering arm instead of being attempted badly here.
Websites are the usual case: we write them, plan them and art-direct them, and they get built next door. One group, one set of standards, and nobody quietly subcontracting you to a stranger.
See the group05 · next
Bring whatever you hand people now, even if it is a Word document from 2019. We will tell you what is worth keeping, what is worth fixing, and what you do not need at all.
Book a consult06 · contact
Tell us what you hand a referring practice today, or what you wish you could hand them. That is usually enough to start.
Spring City, PA 19475
United States
Meydan Free Zone
Dubai, United Arab Emirates
One working day, from a person who has read it.
